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Could new ‘super budget’ easyHotel mean people shun Aldeburgh and Southwold for Ipswich?

PUBLISHED: 15:38 11 February 2019

Mayor of Ipswich Jane Riley and group operations director Iain Goswell open the easyHotel in Ipswich  Picture: SARAH LUCY BROWN

Mayor of Ipswich Jane Riley and group operations director Iain Goswell open the easyHotel in Ipswich Picture: SARAH LUCY BROWN

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A new town centre ‘super budget’ hotel will hopefully encourage people to shun the likes of Aldeburgh and Southwold in favour of staying in Ipswich.

That was the reaction from dignitaries as a ceremony was held to mark the arrival of the new easyHotel in Ipswich.

An official opening was held of the no frills hotel in Northgate Street on Monday, which has been taking guests for the past few weeks.

Group director Iain Goswell said the chain was “very excited to open our doors in Ipswich”, adding: “Our concept is simple and easy and we hope to serve as a gateway bringing more people to the town.”

But the 89-bedroom hotel has come under fire for a huge rise in its room prices.

Dignitaries and local businesses celebrate the opening of the new easyHotel in Ipswich  Picture: SARAH LUCY BROWNDignitaries and local businesses celebrate the opening of the new easyHotel in Ipswich Picture: SARAH LUCY BROWN

It had been offering its cheapest rooms for as little as £15 a night but those soon rose to £40 or £50 a night.

Mr Goswell said: “Our base price is £14.99, however our prices all depend on the market.

“Prices will fluctuate dependent upon things like events in the area, but we guarantee to have the best price when compared to our competitors.”

He added: “Ipswich is steeped in history but is also home to new up and coming businesses, as well as technology giants in BT nearby.

The easyHotel also has rooms that are suitable for wheelchair access  Picture: SARAH LUCY BROWNThe easyHotel also has rooms that are suitable for wheelchair access Picture: SARAH LUCY BROWN

“We look forward to welcoming corporate customers, families and visitors to Ipswich.”

And Ipswich mayor Jane Riley, who cut the ribbon at the official opening, said the hotel had already helped to increase footfall into Ipswich museums.

“It’s always good to see a new business opening in the town centre,” she said.

“Ipswich is a bright and interesting place in its own right so hopefully the hotel encourages people to stay in Ipswich, rather than staying in places like Aldeburgh or Southwold.

Group operations director Iain Goswell at the new easyHotel in Ipswich  Picture: SARAH LUCY BROWNGroup operations director Iain Goswell at the new easyHotel in Ipswich Picture: SARAH LUCY BROWN

“Ipswich really does have a lot to offer people.”

The hotel does not offer guests tea or coffee making facilities or chairs in the rooms.

However it is hoped that the ‘super budget’ prices will provide a knock-on benefit for local businesses, as guests will have more money in their pocket to spend.

The use of the in-room television and Wi-Fi also come at a separate cost.


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