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Five wins for Ipswich-based Fred. Olsen Cruise Lines in UK Cruisers' Choice Awards

PUBLISHED: 09:42 24 February 2015 | UPDATED: 13:49 04 March 2015

Fred. Olsen Cruise Line's vessel Black Watch.

Fred. Olsen Cruise Line's vessel Black Watch.


Fred. Olsen Cruise Lines has picked up five major awards at the annual UK Cruisers’ Choice Awards.

Fred. Olsen Cruise Lines has picked up five major awards at the annual UK Cruisers’ Choice Awards

The Ipswich-based company’s Black Watch vessel received three awards in the “Small Ship” categories while the Balmoral collected two trophies in the “Mid-Size” section.

Black Watch, which has capacity for 804 guests, scored a full five out of five in the Small Ship Best for Service category and also won the Best for Shore Excursions and Best for Value awards with scores of 4.2 and 4.7 respectively.

It is the second year running that Black Watch has won the small ships shore excursions category of the awards which are based entirely on ratings awarded by guests.

Balmoral, which can accommodate up to 1,350 guests, won the Mid-Size Best for Shore Excursions category with a score of 4.4 and the Best for Value award with a rating of 4.5.

In addition, Black Watch was ranked second for the Best Small Ship Overall award, with a score of 4.3, with sister ship Braemar in fourth place with a rating of 4.1, while Balmoral came third in the Best Mid-Size Ship Overall category, with a score of 4.2.

Fred. Olsen ships also secured a total of 15 top five placings in other categories of the awards, which are based on reviews submitted by members of the Cruise Critic online community.

Adam Coulter, UK editor at Cruise Critic, said: “Winning a ‘Cruisers’ Choice Award’ is a fantastic accolade for cruise lines, particularly as they’re based entirely on review ratings submitted by cruisers over the course of the past year, rather than votes.

“The ‘Cruisers’ Choice Awards’ recognise the top cruise lines, and because they are based on first-hand experiences, provide valuable insight to anyone researching a cruise holiday.”

Nathan Philpot, sales and marketing director for Fred. Olsen Cruise Lines, said: “At Fred. Olsen Cruise Lines, we believe in providing the very best customer experience that we can on our cruise holidays, from start to finish.

“We are renowned for our ‘service with a smile’ on our smaller, more intimate ships, which is why 58% of cruise guests choose to return to the ‘friendliest fleet afloat’ each year – one of the highest repeat rates within the travel industry.

“We would like to thank all those valued cruise guests who voted for Fred. Olsen, and we look forward to welcoming you on board with us again in the very near future.”

Fred. Olsen Cruise Lines, a member of the EADT/EDP Top100 listing of the 100 largest companies in Suffolk and Norfolk, was also recently named as a “Gold Trusted Merchant” by independent review site Feefo, for the second year in a row. This accreditation is based on customer feedback, with 95% of Fred. Olsen reviews currently rating it as “Good” or “Excellent”.

Fred. Olsen was also recognised last year as one of the top three UK cruise lines and awarded a “Recommended Provider” accolade in Which?’s first-ever dedicated cruise survey.

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