Jo’s Ipswich-based ethical clothing brand is making great progress

Businesswoman Jo Salter, of Where Does It Come From, has a new collection of animal print Fairtrade

Businesswoman Jo Salter, of Where Does It Come From, has a new collection of animal print Fairtrade scarves. - Credit: Su Anderson

Everything is Fairtrade and traceable so that the customer can use the code on the label to find out their garment’s story – right back to the cotton field.

Do you know where the clothes you are wearing today come from?

No, don’t look at the labels!

These days our clothes, like other products, come from all over the world, wherever we buy them - High Street stores or the internet.

And we don’t really know how well the garment makers were rewarded in making them, do we?


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When Ipswich mum Jo Salter came up with the idea of sourcing clothing, ethically, direct from individual makers and producers in the Third World, she obviously touched a nerve with many people who want to support those ideals.

Eighteen months on her Where Does It Come From? clothing label is making great progress, initially starting with children’s clothes.

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“I have just had my first wholesale order,” she said, “and I hope to get more.

“And it has already been a nice Christmas.

“We have a new shirt and scarf collection, which is going well.

“One turquouse scarf design, with ants on it, is proving very popular and nearly sold out.”

There are now 15 different scarf designs.

“Everything is Fairtrade and traceable so that the customer can use the code on the label to find out their garment’s story – right back to the cotton field.” she added.

“We have four different collections including organic children’s shirts, launched in November, which are popular.

“We are already looling to new designs and products for next year, including a range of adult shirts.”

All Where Does It Come? products can be traced directly to the those individual makers in India, and Jo is hoping to add producers in Bangladesh as well next year.

“It has been a amazing 18 months,” she said.

“I am now selling in the Fair Trade Shop, in Upper Brook Street, Ipswich which is really great. They are lovely people.

“It is such a lovely shop with so many wonderful products.

“I went in the other day and spent £40. I bought bamboo socks, and they have recycled elephant poo writing paper - it has been through an elephant!

“My children love the dried fruits - they are great for their packing up.”

www.wheredoesitcomefrom.co.uk

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