'Microshop' selling only American candy opens in Ipswich

Junior Ngoma at his sweet shop, JR's American Candy, at the Ipswich Microshops. Picture: DENISE BRAD

Junior Ngoma at his sweet shop, JR's American Candy - Credit: Denise Bradley

An Ipswich "microshop" is hoping for the sweet taste of success - by selling American candy only usually available on the other side of the pond.

Former Amazon delivery driver Junior Ngoma believes more people in the UK looking for a sugar rush are eager for top US brands, such as Hershey's chocolate.

Junior Ngoma at his sweet shop, JR's American Candy, at the Ipswich Microshops. Picture: DENISE BRAD

JR's American Candy is trading at Ipswich Microshops - Credit: Denise Bradley

So with a government Start Up Loan, he has set up JR's American Candy - to give those with a sweet tooth the greater range of flavours American brands offer.

"When I looked online, I found out there was a high demand when it comes to candy," the 40-year-old said.

Junior Ngoma at his sweet shop, JR's American Candy, at the Ipswich Microshops. Picture: DENISE BRAD

Junior Ngoma believes there is a high demand for American candy - Credit: Denise Bradley

"It is not a seasonal thing and it also not generational - younger people and older people love it."

The venture - which sells Calypso, Dr Pepper, Twinkies and more - will be based at the Ipswich Microshops complex, in Carr Street.

Mr Ngoma said: "I'm initially from Essex, where indoor markets are popular.

Some of the products which will be stocked at JR's American Candy

Some of the products which will be stocked at JR's American Candy - Credit: JR's American Candy


You may also want to watch:


"That's what they're trying to do with the microshops in Ipswich - the idea is that it's a community where people can come to get various different traders."

Some of the products which will be stocked at the new American candy shop

Some of the products which will be stocked at the new American candy shop - Credit: JR's American Candy

Located at the East Gate Centre, the retail pods - which opened in June this year - are leased by independent businesses on an all-inclusive monthly contract. 

Some of the American sweets at Junior Ngoma's JR's American Candy, at the Ipswich Microshops. Pictur

JR's American Candy sells a wide variety of sweets from across the pond - Credit: Denise Bradley

It has been hailed as "fantastic for first-time businesses", with the site already full of retailers.

Some of the American sweets at Junior Ngoma's JR's American Candy, at the Ipswich Microshops. Pictur

Hershey's chocolate is one of the biggest brands in the United States - Credit: Denise Bradley

Businesses in the former Peacocks store include Nerd Hut, Plus Size Clothes, Tapira Treats, Sweet P's Soul Food, Cookie Barista, Advantage Angels, Blooming Lovely Flowers, Dina's Threading Lounge and Beautiful Bare Feet.

Junior Ngoma's sign at his sweet shop, JR's American Candy, at the Ipswich Microshops. Picture: DENI

Junior Ngoma set his his business with the help of a government Start Up loan - Credit: Denise Bradley

Most Read

"There is good footfall through there and people who have come along have had a real interest," said centre manager Paul Ransom, who added that it gives businesses an "opportunity to progress".

Work is underway for the new Microshops in the former Peacocks premises in Carr Street, Ipswich. Pi

The Ipswich Microshops concept in Carr Street is said to be going from strength to strength - Credit: Sarah Lucy Brown

There are plans to grow the microshops complex in the coming months, by creating space for more retailers.

Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter