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Essex social media star Mrs Hinch signs up to be a regular on ITV’s This Morning

PUBLISHED: 18:08 20 September 2018 | UPDATED: 18:08 20 September 2018

Mrs Hinch Home with Phillip Schofield and Holly Willoughby

Mrs Hinch Home with Phillip Schofield and Holly Willoughby


After appearing on This Morning earlier this week, presenters Phillip Schofield and Holly Willoughby revealed the exciting news that Mrs Hinch has been signed up to be a regular on their show to share her cleaning hacks.

The social influencer from Maldon, who has 678,000 followers on Instagram, shot to fame for offering her best cleaning tips and tools she uses to keep her home fresh and sparkling.

Mrs Hinch names her dish cloths, and regularly shares images of her spotless home with her fans, who she refers to as her ‘Hinch army.’

She revealed her real identity - Sophie Hinchcliffe - on an episode of ITV’s This Morning earlier this week.

Her popularity has skyrocketed in recent weeks as many tune in to see her daily tips.

Mrs Hinch was in Witham in Essex today to open a new Savers store in Newlands Shopping Centre.

She is making an impact on how we conduct our ‘hinching’ - which is what her fans have now dubbed as the new word for cleaning.

Mrs Hinch described being on This Morning as “an amazing experience,” adding to her Instagram fans: “thank you for having me on the show! Happy hinching everyone and thank you to my army for making this happen .. forever grateful.”

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