Search

Firms ‘must have pandemic PR strategy’

PUBLISHED: 04:16 06 June 2020

Helen Rudd of Prominent PR  Picture: Prominent PR

Helen Rudd of Prominent PR Picture: Prominent PR

prominent pr

PR will be key to firms getting back on their feet post-lockdown, an industry stalwart says.

Helen Rudd, managing director of Prominent PR, said customers might not be ready to spend now, but when they are, PR will need to be at the forefront of their minds.

You may also want to watch:

“Most businesses are having to make difficult decisions, some pivoting their proposition completely, and communicating these changes is key to surviving and thriving in the future,” she said.

MORE – Nearly 200 jobs at risk as airline sector sent into spin by coronavirus crisis

“Right now you need PR to be part of the conversation. You need to take advantage of the fact that you have a captive audience – and it is spending a large portion of the day online. Post-pandemic you need PR to help your brand move forward which will include taking into account new consumer and business habits.”

The Felixstowe-based marketing agency said businesses will need a PR pandemic strategy as they move forward.

Subscribe to our daily coronavirus newsletter, with all the latest from where you live. Or visit our Facebook page or link to our daily podcast here


If you value what this story gives you, please consider supporting the Ipswich Star. Click the link in the orange box above for details.

Search hundreds of local jobs at Jobs24

Become a supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Latest from the Ipswich Star