Prettys relaunches its IT and digital team
- Credit: Archant
Ipswich law firm Prettys has relaunched its specialist IT and Digital Media legal services in response to the continued growth in mobile technologies, innovative online platforms as well as enquiries triggered by the United Kingdom’s withdrawal from the European Union.
Law firm Prettys has relaunched its specialist IT and Digital Media legal services in response to the continued growth in mobile technologies, innovative online platforms as well as enquiries triggered by the United Kingdom’s withdrawal from the European Union.
Currently much of the law applying to online business is driven by EU regulations, such as data protection, where new guidelines have been introduced as recently as July. There are a number of other important areas which affect online businesses including privacy, online marketing regulations and cross border selling.
Prettys’ partner Jon Bloor, who will lead the new cross-practice team explained: “Clients both in the UK and overseas who operate online have already raised concerns about the impact that the UK’s withdrawal from the European Union may have on these regulations.
”While it is too early to be able predict how the UK government will deal with these regulations as we transition out of the European Union, it is clear that safeguarding digital assets remains a priority for businesses.”
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As part of the new service offering, Prettys is supporting regional, national and international businesses in a variety of ways including developing end user licence agreements for mobile applications distributed via App stores, licensing terms for new online platforms and cloud services, as well as more traditional protection and licensing of intellectual property rights.
Jon continued: “As clients develop more complex online and mobile services they tend to find that standard legal documentation doesn’t meet their needs. We tend to get involved where there are cutting edge or ‘disruptive’ elements to the service which need bespoke legal documentation from lawyers who really understand the sector.”
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