Campaign aimed at cutting speed

A NEW campaign aimed at persuading drivers to cut their speed has been launched on the back of the county's buses.Suffolk SafeCam's “Tarmac” campaign highlights the dangers of speeding and the contribution made by speed cameras in improving road safety.

A NEW campaign aimed at persuading drivers to cut their speed has been launched on the back of the county's buses.

Suffolk SafeCam's “Tarmac” campaign highlights the dangers of speeding and the contribution made by speed cameras in improving road safety.

The campaign launches with the high impact 'Loser' poster which plays on the use of personalised registrations. The message is simple, if you speed, you could be a loser in more ways than one.

There's more to it than just a fine and points on your licence, if drivers are prepared to speed then they need to be prepared to lose £60.


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They should also consider what else they could lose; their licence, their job, their mobility or even worse their own or someone else's life.

Tarmac features three key messages and sets each photograph on the tarmac - where crashes happen. The tarmac is shot close up, as close as you might see it if you found yourself lying there.

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Guy McGregor, Suffolk County Council's transport spokesman said: "I think many motorists are hypocritical when it comes to speeding. Often, people are prepared to exceed the speed limit themselves but then complain bitterly about speeding traffic outside their own door or in their own town or village.”

Suffolk SafeCam launched in 2003 and since enforcement began there has been there has been a 78 per cent reduction in the number of people killed or seriously injured at camera sites.

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