Christmas shopping boost

A BID to get the tills in Ipswich jingling even more than usual over the Christmas period has received a welcome boost today.ipswichchristmas 2004 has announced the drive to make the town a must-shop stop for Christmas shoppers is to be sponsored by Ipswich Park and Ride.

A BID to get the tills in Ipswich jingling even more than usual over the Christmas period has received a welcome boost today.

ipswichchristmas 2004 has announced the drive to make the town a must-shop stop for Christmas shoppers is to be sponsored by Ipswich Park and Ride.

Paul Clement, head of the Ipswich Partnership, which oversees the ipswichchristmas promotion, said: "We launched ipswichristmas in 2003 with a determination to create the biggest and most innovative consumer marketing campaign in the region.

"Following the success that we had last year, we are intent on making the 2004 campaign bigger and better. The renewed sponsorship of Ipswich Park and Ride will allow us to do just that"

Julian Swainson, county council portfolio holder for sustainable environment, planning and transport said: "The ipswichristmas initiative will bring benefits to shoppers and businesses alike. We expect the town to be busy with shoppers, visitors from the surrounding areas and those visiting the numerous leisure and entertainment venues.

"The park and ride service which operates from three sites will play a crucial role in bringing those people into the town centre."

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The promotion kicks off with the Mayor of Ipswich switching on the town's Christmas lights on Sunday, November 21, at 4.45 pm.

Throughout the day, the town centre will be filled with community events, and shoppers will benefit from free transport on both park and ride and Ipswich Buses.

The day will also include the switching on of the Evening Star's Christmas tree.

There is even a suggestion that snow, man-made or natural, may fall again at the launch to get people into the festive spirit, just as it did last year.

As a further boost to shoppers, ipswichristmas has also arranged free transport for shoppers on Ipswich Buses for Boxing Day.

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