Company prosecuted for putting up sign

A COMPANY, which persistently put up an advertising sign along a busy Babergh road despite requests for its removal, is today facing a hefty fine.Babergh District Council took action against Williams Tyre and Exhaust Services Ltd, of Boss Hall Industrial Estate, after the firm continued to attach a sign, which was seen as a potential distraction to drivers near to the busy A14 slip road, without consent.

A COMPANY, which persistently put up an advertising sign along a busy Babergh road despite requests for its removal, is today facing a hefty fine.

Babergh District Council took action against Williams Tyre and Exhaust Services Ltd, of Boss Hall Industrial Estate, after the firm continued to attach a sign, which was seen as a potential distraction to drivers near to the busy A14 slip road, without consent.

At South East Suffolk Magistrates' Court in Ipswich yesterday the company was fined £500 and ordered to pay £330 in costs.

Throughout 2007 the owner of the Williams Tyre advertisement would occasionally remove his three-metre long hoarding at the request of Babergh officers - only to replace it a short time afterwards.


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Cate Buck, Babergh's environmental protection officer, said: “It started to become a cat and mouse game - which we had to bring it to an end.

“We do not resort to court action lightly, but felt that in this case given the persistent non-compliance with advertisement regulations, Babergh had no alternative but to prosecute.

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“We are pleased with the resulting outcome both because we believe it is the right decision in this case and because it sends a clear message to other potential offenders that we will not hesitate to take robust action against them when negotiations fail.”

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