Sunshine and Showers

Sunshine and Showers

max temp: 6°C

min temp: 0°C


Jamie Brown of Archant’s Digital Decoded: Helping businesses grapple with the ‘marketing monster’

Jamie Brown, from the Archant learning and development team, who is leading the series of Digital Decoded seminars. Picture: DENISE BRADLEY

Jamie Brown, from the Archant learning and development team, who is leading the series of Digital Decoded seminars. Picture: DENISE BRADLEY

Copyright: Archant 2018

Jamie Brown explains how Digital Decoded can help SMEs navigate the mire of marketing products.

Businesses exist is a world where marketing options are a vast and mind boggling array of Facebook, SEO, content marketing, videos, websites and Instagram stories.

This list doesn’t scratch the surface and it is still bafflingly complex.

I can show you 250 digital marketing brands/products that when all grouped together become something of a headache… not just the gaudy logos and stupid brand names but also the desk-bitingly wordy descriptions of what they do.

If you feel slightly sick when thinking about promoting your business you are not alone. All businesses are in the same boat; cost and effort need to be returned back in cold hard cash, every expenditure is a risk to your livelihood and wellbeing.

This message has taken a while to get through to the UK advertising industry. We have been happily navel gazing and going to meetings that should have been emails while the businesses we worked with (and for) were having a hard time with the vast volume of products we shovelled into the market.

#we get this now

#we are sorry

#can we still be friends?

You see, the answer to the marketing monster keeping you up at night probably isn’t more products. It might not even be spending more money. We think the answer you are looking for might just be knowledge.

Knowledge, education and understanding are empowering things that bring calm where there was chaos, decisions where there was indecisiveness and confidence where before there was a “give it a go”.

As a business we have invested time, money and significant effort in understanding the marketing environment we live in. We have data scientists here. We have SEO experts. We have world-class web developers. We have industry acclaimed writers. We have award-winning designers. We have a lot of resource and we now understand that if we want business to be our friends then we have to help with education, advice and support for free before we bring products, tools and solutions for you to buy.

So this is Digital Decoded. It is free, people found it useful last year, and it is for everyone (Archant customer and non-Archant customer) who wants to learn something about “digital marketing” and all of its colourful, oddly-named facets.

Digital Decoded workshops will be held at four venues, with two sessions each day, at 8.15am and 11.30am.

They will be held at:

• The Forum, Norwich – Tuesday, October 2;

• Great Yarmouth Racecourse – Wednesday, October 3;

• West Suffolk College, Bury St Edmunds – Thursday, October 4;

• Wherstead Park, Ipswich – Friday, October 5.

Find out more at

They have been on a rollercoaster journey of self-discovery which is set to change their outlook on life forever.

Ambulances have been head butted, kicked, and had blue lights ripped off in shocking acts of vandalism on the emergency vehicles - sometimes while crews have been trying to treat patients.

A serious incident is causing traffic and delays in Ipswich after paramedics and police were called to a row of shops.

Festive food is a big part of what Christmas is all about, but when you are receiving treatment for cancer, the last thing you want to do is tuck into the turkey and mince pies.

Work on a new business park is set to begin in the spring.

A fraudster cheated the system to illegally sub-let her council home for her own “greedy profit” - and then bought it at a huge discount, a court heard.

Today people from all around the country will be pulling on a silly sweater and getting into the festive spirit in aid of the Save the Children charity.

Households in Suffolk could see council tax bills rise by 4.7% next year if the county’s local authorities and police do as the government suggests in its local government settlement.

Retailers in Ipswich say they feel betrayed by Ipswich Borough Council (IBC) for giving the go ahead to a christmas craft market, at a time when many stores are battling to stay afloat.

A man collecting his laundry was sprung upon by an unknown man in an attempted robbery.

Most read

Hot Jobs

Show Job Lists

Topic pages

Newsletter Sign Up

Ipswich Star daily newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

MyDate24 MyPhotos24