Joules fashion store in Ipswich suffered ‘electrical incident’

People queuing outside Joules before its opening last year. Picture: ARCHANT

People queuing outside Joules before its opening last year. Picture: ARCHANT - Credit: Archant

An ‘electrical incident’ closed a high-end fashion store in Ipswich town centre on Saturday.

Inside the Joules store in Ipswich. Picture: EMILY TOWNSEND

Inside the Joules store in Ipswich. Picture: EMILY TOWNSEND - Credit: Archant

Suffolk firefighters were called to the Joules store in Buttermarket just before 2pm to deal with the incident.

A Suffolk Fire and Rescue Service spokesman said it was an “electrical incident”, which took around an hour and 20 minutes to resolve.

A member of staff at the store confirmed it was closed on Saturday afternoon, to allow the firefighters access.

“It’s all been fixed, there was no damage and no one was hurt,” the staff member added.

The store has reopened to customers.

Joules opened the store last June when dozens of shoppers queued outside the store from as early as 3am in the hope of winning a £200 voucher.

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Ipswich Central, the town’s Business Improvement District, had said it would be a welcome addition to the high street.

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