A LEADING animal charity has called on the owners of a landmark building to cover it with stickers or streamers to prevent birds smashing into its zinc-panelled sides.

A LEADING animal charity has called on the owners of a landmark building to cover it with stickers or streamers to prevent birds smashing into its zinc-panelled sides.

Debenhams has now taken possession of its futuristic clam-shell designed store which is the flagship of the new £105million Arc development in Bury St Edmunds.

But it is understood that the builders who put the structure together encountered an unexpected problem - birds mistaking its reflective sides for sky and careering head first into the panels.

The Royal Society of for the Protection of Birds (RSPB) said it was aware of similar issues being encountered in the past with glass buildings and has offered the new owners advice on how to prevent the problem in the future.

A spokeswoman for the RSPB, said: “The owners need to work out why the birds aren't able to avoid the building.

“If it's because they're disorientated by the reflection then they'll need to find a solution that keeps the birds away from it.

A spokesman for Taylor Woodrow, the contractors building the Arc development, said he had not been made aware of the issue by staff at the site but vowed to look into it.