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April Fool - Elmer patchwork flagship plans a spoof

PUBLISHED: 05:30 01 April 2019 | UPDATED: 15:22 01 April 2019

Fred. Olsen's flagship, the Balmoral, will wear a patchwork livery to support Elmer's Big Parade - Suffolk Picture: FRED. OLSEN

Fred. Olsen's flagship, the Balmoral, will wear a patchwork livery to support Elmer's Big Parade - Suffolk Picture: FRED. OLSEN

Archant

So, did we get you? Global cruise liner company, Fred. Olsen will not be decorating it's flagship cruise liner, the Balmoral, in support of this years Elmer's Big Parade - Suffolk.

Despite supporting the campaign by sponsoring one of the model elephants, the travel company will not be decorating their fleet of state-of-the-art cruise ships with the campaign’s trademark patchwork livery.

However, despite our little joke, the Elmer parade will be going ahead this year, following in the trotter-steps of the 2016 Pigs Gone Wild trail.

The thrilling pig hunt attracted 25,000 people, brought a £1million boost to the economy and raised more than £200,000 for the St Elizabeth Hospice. This year it is hoped that the Elmer trail will do all that and more.

The St Elizabeth Hospice wants the parade to break down barriers and get across the message that a hospice is simply not a place where you go to die.

A spokesman for St Elizabeth Hospice, said: “We want to get across that the hospice isn’t a scary place.

“Ultimately we want people to come to the hospice and see the place so they know a hospice isn’t about death, we have relationships with people for years. We don’t let death kill life.”

Adventurers will have 55 large Elmer’s to track down as well as 85 junior Elmer’s to spy out.

The creative trail will appear like magic on June 15 and will be attracting crowds until September. Once the parade is complete the delightful models will be auctioned off with all proceeds going to the St Elizabeth Hospice.

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