Nearly a quarter of all deaths in Felixstowe are linked to smoking, it was revealed as a new health campaign was launched.

The resort is one of five areas being targeted by Live Well Suffolk, which provides health promotion services, as they encourage residents to adopt healthier, more active lifestyles.

The campaign, which also covers Ipswich, was officially launched in Felixstowe yesterday and Tim Roberts, director of the organisation, revealed they are hoping to tackle smoking-related illnesses and reduce the obesity rate.

He said: “Our job is to target those people that are at risk and to help them stop smoking and lose weight and get them more active.

“Smoking is the biggest cause of death in Felixstowe. Around a quarter of people will die (from illnesses linked to smoking), and obesity is also rising.”

Live Well Suffolk have set themselves a target of encouraging at least 1,000 people in the county to stop smoking during the post-Christmas period. Each week they will host smoking cessation sessions in Felixstowe and Mr Roberts believes joining will heighten the chances of kicking the habit.

He said: “If you’re addicted to smoking and if you try and quit off your own back you’re not very likely to succeed, but if you have help you are more likely to succeed.”

Deputy mayor of the town, Mike Deacon, applauded the work of the group and was hopeful people would take up the opportunity to be part of the sessions. He said: “I think it’s an excellent initiative.”

Stop Smoking sessions are held every Tuesday at the Sea Breeze Children’s Centre, and every Friday at the Oaks Children’s Centre. There are also sessions aimed at keeping fit and adopting a healthier diet. For more information visit www.livewellsuffolk.org.uk

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