Felixstowe: New mega pier shows what could be achieved
IN the year since it re-opened following a �39million revamp after a devastating fire, Britain’s newest mega seaside attraction has welcomed more than three million visitors through its doors.
The success of the Grand Pier at Weston-super-Mare shows what can be done with a pier – and what a success it can be.
It shows supporters of the Evening Star’s Bring Back the Pier campaign that there is hope for the future at Felixstowe if money could be raised and a project put forward.
The five-storey Weston pier in Somerset features a range of rides – from traditional seaside rides such as dodgems and carousels to state-of-the art rollercoasters, a 1,000ft go-kart track, a laser maze, a 4D cinema with moving seats, bars and restaurants, conference, events and wedding facilities.
Owners Michelle and Kerry Michael also plan to add a 300ft revolving panoramic viewing tower for a 360-degree view of the coastline.
Liz Lewis, public relations manager for the pier, said having everything undercover and all-year-round opening with events throughout the year was a huge boost.
“It’s been good for the pier and for the resort. Our research shows that 96 per cent of people who come to Weston-super-Mare come to the pier, but they also visit the other attractions, shops and cafes and so on in the town – all the traders have seen a real economic shot in the arm,” she said.
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“People come to see us from far and wide and it’s a huge boost. People will come for the day and use lots of the attractions or just to enjoy an afternoon tea or evening drink. There is something for everyone.”
Action is needed at Felixstowe pier as it has been identified by the National Piers Society as one of ten in danger of collapse or demolition.