Firm scores with Blues' net contract

PUBLISHED: 07:23 14 November 2001 | UPDATED: 10:50 03 March 2010

LOCAL company Active Web Solutions is to take over the design, hosting and site management of Ipswich Town Football Club's official web-site from the beginning of next year.

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LOCAL company Active Web Solutions is to take over the design, hosting and site management of Ipswich Town Football Club's official web-site from the beginning of next year.

AWS, which operates from the Felaw Maltings complex in Ipswich, takes over the role of provider from County Web, based on the Ransomes Europark, which originally helped the club to develop the site.

Although recently placed seventh in a national survey of Premiership club web-sites, Ipswich Town is planning a number of improvements which will include easier navigation and an on-line betting facility as well as changes in the overall design.

Kevin Allton, the club's new media manager, said: "Over the last 12 months we have conducted an extensive research of the opportunities available, including allying ourselves to one of the big broadcasters for our new media business.

"We have concluded, however, that the optimum solution is for us to operate in close conjunction with a local firm and happily, this has been possible given the many hi-tech companies now located in the area."

Ipswich Town chairman David Sheepshanks said: "AWS are a young and dynamic business who have already developed an impressive portfolio of customers.

"More especially they are an exceptionally talented group of people with both enthusiasm and empathy for the job and I am confident that we can work together successfully.

"Meanwhile I would like to place on record our appreciation of all the work done so far by County Web, who helped us develop the site originally."

Mr Sheepshanks said the web-site was fast becoming one of the most important communication vehicles for the club, with the message board and customer feedback sections being valuable features, alongside the news content.

"Allied to this are the commercial benefits, for example, with over 10 per cent of our retail sales now being via the Internet," he added.

AWS, which takes over as the club's web-site provider from January 1, already has links with the football club, having sponsored a fixture schedule fridge magnet for the current season which was sent to 25,000 season ticket holders and corporate customers.

AWS Director Richard Anscombe said:, "We are absolutely delighted to have won such a prestigious account and to be working with Ipswich Town Football Club to deliver some exciting new initiatives.

"We will be working hard over the next few weeks to build a completely new web site ready for launch early in the new year.

"With such a high profile customer comes high expectations, and as fans of the club, we take on this challenge with enthusiasm. The site will be innovative and a showcase for AWS to a wide audience."

The contract is the latest in a string of successes for the company, which was the winner of the start-up category in this year's Anglian Business Awards.

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