Foot-licking ad turned viewers Greene!

GREENE king is in the doghouse over an ad showing pooch passion with a lusty lady.The racy ad features a scantily-clad woman moaning and giggling with pleasure as her feet are licked.

GREENE king is in the doghouse over an ad showing pooch passion with a lusty lady.

The racy advert features a scantily-clad woman moaning and giggling with pleasure as her feet are licked.

But the blindfolded beauty is mistaken in thinking it's her fella – the family dog is the one giving her a good licking.

In fact, the unfortunate man is at the pub, downing another pint of IPA instead of being back home doing his duty.

The campaign has been running for months, but its appearance in an ad-break during live football coverage was too much for a few disgruntled viewers, who thought it too close to the bone.

Bury St Edmunds brewers Greene King defended the advertisements and urged viewers to take them in the fun way they were intended.

Rooney Anand, managing director of the firm's brewing and brands, said: "We are immensely proud of Greene King IPA, the craftsmanship of our brewers and our traditions.

"However we are also keen to move with the times and we want to speak to our customers where we find them.

"We think our adverts are great fun and we hope people enjoy them as much as they will enjoy IPA."

A spokeswoman for the Independent Television Commission confirmed that a handful of complaints were received after the ad was screened.

She said six calls were made – in comparison with a haul of about 500 that could be expected from a really controversial screening.