Football players strip off for charity

IT was an iconic advert which sold thousands of pairs of crisp white boxer shorts and acres of denim.

IT was an iconic advert which sold thousands of pairs of crisp white boxer shorts and acres of denim.

But now the famous Nick Kamen Levi's laundrette commercial has been re-enacted by the boys of AFC Sudbury as a boost for charities and local business.

For those not of the shoulder pads generation, the particular ad for jeans involved a young Kamen, who was born in Essex, strutting into an unprepossessing laundrette.

Casually, he strips off his black T-shirt and blue jeans in front of an amazed group of regulars clutching their baskets before, only in his white pants, he stuffs the lot into a waiting machine.

He then takes a seat, casually flips open a magazine and begins flicking through it without turning a hair - all to a Marvin Gaye backing track.

AFC players attempted the same aplomb at Sudbury's The Laundry Goddess in North Street in front of a slightly more appreciative audience of local ladies raising money for testicular and breast cancer awareness.

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Mark Pearman, club director, said: “It is just a bit of fun really - we are always looking for ways to support local businesses and charities, and this seemed like a great way of thanking our supporters.”

Beverley Hardy said: “The ad was one of the most iconic scenes of a laundrette ever filmed. With the credit crunch everyone needs a bit of a boost.”