Information overload causes road danger

Motorists are in danger of crashing due to too much information on the roads, a leading transport think-tank claimed today.But in Ipswich work is underway to reduce the amount of “clutter” bombarding drivers with information.

Motorists are in danger of crashing due to too much information on the roads, a leading transport think-tank claimed today.

But in Ipswich work is underway to reduce the amount of “clutter” bombarding drivers with information.

According to the RAC Foundation, most drivers concentrate on the information that is thrown at them on their journeys instead of paying attention to what is actually happening on the roads.

According to the report, UK roads are littered with signs including route directions, street names, speed limits, potential hazards and other road markings.


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Edmund King, executive director of the RAC foundation, said that it was not surprising that drivers feel overloaded and confused.

The number of road signs around Ipswich last year was called to the attention of the Borough council.

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Since then, the council has looked into the situation and removed hundreds of unnecessary road signs that clutter the streets.

A council spokesman said: “We are committed to removing clutter and redundant signs wherever possible. However we have a legal duty to install new waiting signs and also maintain road safety.”

The Ipswich Society and borough council are working together to improve the roads and paths of the area.

Jack Chapman, chairman of the Ipswich society, said: “We spend a lot of time and money de-cluttering Ipswich Roads.

“There are too many signs, motorists don't know where to look, and even the pedestrian path is cluttered.”

Since the council and Society started working together last year, four wards in Ipswich have been looked at - while continuing to maintain safety for motorists.

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