Ipswich: New initiative in town centre offering range of discounts
Ipswich: A new initiative is today being launched in a bid to tempt people out after work to boost the evening economy.
More than 40 businesses in the town centre are offering a range of discounts and offers as part of Ipswich Central’s two-week Desk to Dinner campaign.
Inspired by a slump in trade, reported by town centre businesses, between the hours of 5pm and 7pm, the project was born out of a desire to boost the local evening economy.
Among the offers up for grabs is two for one on main courses at Arlington’s, a de-stress package at Image Salon in Old Foundry Road for �28.50 instead of �48.50 and the chance to take a friend for free to dance classes at DanceEast.
Paul Clement, executive director of Ipswich Central, said he hopes the deals will encourage people to think twice before leaving work and heading home, tempting them to stay out and enjoy an evening in the town centre.
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He said: “Desk to Dinner is set to provide a boost to the Ipswich evening economy. Now that the evenings are lighter and warmer, we want to encourage those who work and live within the town centre to make the most of the amenities available – while supporting local businesses. The offers available really do make cost-effective savings and we look forward to seeing a real buzz around the town after 5pm.”
Other businesses taking part include restaurants, bars, hairdressers, beauty salons, theatres and pubs.
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Sue Carter, owner of Image Beauty Salon, is backing the campaign. She said: “It’s great that Ipswich Central have been so proactive in helping local businesses like mine with marketing initiatives such as Desk to Dinner.
“We regularly participate in the Ipswich Central Plus schemes as they allow us to market ourselves to our target audience without incurring any costs.”
If the Desk to Dinner initiative is a success this year, the hope is to expand it for next year, with plans to include late-night shopping and more offers.
n To find out more about the offers and to download vouchers, visit www.desktodinner.co.uk.