Ipswich spins its way to award

IPSWICH'S campaign to turn the town yo-yo crazy has spun its way to a top award.

IPSWICH'S campaign to turn the town yo-yo crazy has spun its way to a top award.

The yo-yoing attempt in Ipswich last year and the 'Spin' campaign which supported it has scooped The Best Creative Campaign category in the regional Creative East Awards - despite tough competition from entries in other counties.

A total of 435 people broke the world record of having the highest number of people simultaneously yo-yoing for two minutes.

The event, held in July last year on Cornhill, was organised by Ipswich Central. Ipswich-based marketing design agency White Space Design were called upon to come up with the campaign idea which would draw residents , visitors and businesses together in the town centre and further raise Ipswich's profile.

Neil Prentice, managing director of White Space Design, said: “The concept of Spin stood out to me because of its simplicity and the fact that it was inclusive.

“We are really pleased to have won this award particularly after being short-listed in three categories last year.”

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Paul Clement, Ipswich Central's executive director, said: “'Spin' was a fantastic success, resulting in a world record for the people of Ipswich. This was a direct result of a simple yet hugely individual concept from White Space Design and a well-structured supporting campaign. There is no doubt that the campaign put Ipswich on the map both regionally and nationally.”

The 'Spin' campaign was placed against three other finalists' entries including the highly-regarded campaign for Cambridge University's 800th anniversary.

The prestigious awards ceremony, held at Norwich's Theatre Royal, was hosted by TV personality Clive Anderson and attended by more than 300 people from the media and creative industries.