Ipswich - your town needs you!

TODAY the message goes out to people across Ipswich - your town needs you!

TODAY the message goes out to people across Ipswich - your town needs you!

Following the economic turmoil of the past few months concerns are growing about the outlook for traders and businesses in the town.

Commentators fear one of the worst festive periods for retailers in recent memory but leading town figures are bidding to instil confidence in consumers.

A drop in the rate of VAT combined with hefty discounts on goods are both being cited as making now the perfect time to support the local economy.

Jeremy Pembroke, leader of Suffolk County Council, said: “If we support our local shops rather than spend that money outside the county we are helping to maintain businesses and therefore maintain employment.”

- For more on this story see tonight's Evening Star.