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It's almost showtime in Suffolk

PUBLISHED: 22:38 09 May 2002 | UPDATED: 11:53 03 March 2010

SUFFOLK Show organisers today launched a push to reach a new audience for the event.

The first show for two years is just a month away and it is making a major effort at offering something for townies as well as country folk.

SUFFOLK Show organisers today launched a push to reach a new audience for the event.

The first show for two years is just a month away and it is making a major effort at offering something for townies as well as country folk.

While the traditional agricultural feel will return for the golden jubilee show, it is also offering much more.

An enlarged conservation area including 500-year-old oak trees and a woodland trail is one of its key attractions this year.

And more emphasis is being put on beauty and fashion shows.

An interactive sports village is being set up – a major new departure for a show which has always prided itself on its emphasis on agriculture.

Last year's show was cancelled because of the Foot and Mouth crisis – and organisers are confident that it will return this year bigger and better.

Show director, Chris Bushby said this year's show was "extremely important" for the Suffolk Agricultural Association, and the county as a whole.

"Coming in jubilee week, this makes the whole event even bigger than it would have been, and the fact that we weren't able to have a show last year also emphasises its importance to the county," he said.

"We really are offering a wide variety of events for people with all interests covered, we are confident that the thousands of people who come will enjoy themselves – all we need is perfect weather," he said.

Mr Bushby said that trade stands, catering stands and other sites around the showground would be keeping football fans in touch with what was happening in the World Cup on the Friday.

"People will have the opportunity to keep up with England's victory in the World Cup match – although our arrangements are very discreet," he said.

The 2002 show was always planned as a special jubilee event, but the fact that there was no show last year gives it added interest.

This year's event is not on the traditional Wednesday and Thursday – it's on June 6 and 7, Thursday and Friday.

The second day the event clashes with England's crucial World Cup match with Argentina – which kicks off at 12.30pm and is live on BBC television.

Show organisers promise football fans that there will be screens set up around the showground so they can keep up with events in Sapporo, Japan.

"The screens will be discreet, but available for the fans," added Mr Bushby.


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