Bosses at Ipswich Town Football Club are shining the spotlight on mental health this season.
New manager Paul Hurst appears in a video – viewed more than 35,000 times – alongside players and captain Luke Chambers outlining a new partnership with Suffolk Mind and Samaritans.
Suicide is the biggest killer of men under 50 in the UK, they said, adding that together, we can all make a difference.
“As a football club we have a responsibility to the community,” Mr Hurst said in the video.
“This season we are working with the Samaritans and Suffolk Mind.”
Several of the team’s most high-profile players feature in the clip.
Together, they add: “We believe that no-one should have to face a mental health problem alone.
“We all have mental health. We can all look after ourselves and those around us.
“It’s good to talk. Whether you’re stressed, depressed, or unwell, or just want to find out more about staying healthy, Suffolk Mind will listen, give you support, advice and help fight your corner.
“We all feel low sometimes, you, me, fans, players, friends, family.
“If you talk about what’s on your mind, Samaritans can make a difference.
“It’s okay not to be okay.”
The Samaritans team tweeted to thank the club.
They said: “A huge thank you to Official ITFC for their support this season.”
Chiefs at Suffolk Mind did the same, adding: “We are very pleased to be working with Official ITFC on this brilliant project.
“It’s another step towards making Suffolk the best place in the world for talking about and taking care of mental health.”
Players also spoke about suicide, adding that Samaritans are there for anyone going through a tough time.
“They are available around the clock, every single day of the year, and offer a safe place for you to talk about whatever’s getting to you,” they said in the video.
“Suicide is the biggest killer in men under 50 in the UK.
“But it doesn’t have to be that way.
“Together, we can all make a difference.”
• If you’re having suicidal thoughts, contact the Samaritans on 116 123.
Suffolk Mind are available on 0300 111 6000 or at info@suffolkmind.org.uk
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