Meet the ITV model and business owner putting Suffolk on the style map
PUBLISHED: 18:59 13 September 2019
A model who has been appearing regularly on ITV's This Morning, staring alongside her idol Gok Wan, is putting the final preparations to a fashion event taking place closer to home.
Pam Davis, the woman behind the annual Suffolk Fashion Show, wants to "empower people through fashion" and in less than three weeks she will bring together models, designers and retailers from across the county to show case the must haves of the autumn/winter season.
The fashion brand owner has 25 years' experience in the industry.
Her journey began at just 18 when she won a 'Girl of the Month' competition in London, from there her career sky rocketed.
She worked as a model and in 2011 she launched Fashion Candy Style, which she describes as a unique contemporary brand which offers fashion event management, personal style/image consultations, fashion editorial, and an elite model bank.
The business continues to go from strength to strength.
Pam said: "I would like to continue expanding the Fashion Candy Style core team and continue working with local businesses. We want to seek new clients to add to the brand's portfolio.
"We launched an elite model bank two years ago and we would like to recruit a number of diverse models to meet the demand for future client projects and campaigns."
And not forgetting her own modelling roots, Pam has been a regular model on ITV's This Morning, working with Gok Wan and Rochelle Humes, as well as Phil and Holly, and Eamonn and Ruth.
Speaking of her success, the 55-year-old am said: "Without a doubt one of my biggest achievements is becoming a regular model for This Morning. This has given me the opportunity to put my modelling hat back on and indulge in live TV."
Suffolk Fashion Week, now in its seventh year, takes place at Trinity Park, Ipswich on Thursday, October 3.
Pam added: "The show has created a platform for local businesses and for retailers to showcase their collections."
Tickets for the show are on sale now.