Litter campaign to hit Ipswich

RATS! The more food litter we drop the closer they get, is the message.A hard-hitting poster campaign to keep food litter off the streets comes to Ipswich next week.

RATS! The more food litter we drop the closer they get, is the message.

A hard-hitting poster campaign to keep food litter off the streets comes to Ipswich next week.

The simple message "The more food litter you drop the closer we get" is accompanied by a picture of a rat.

It is part of a nationwide drive by Encams (formerly the Tidy Britain Group) to encourage the public to use litter bins and not drop food on the street.

Ipswich Borough Council will be putting the posters on to a number of bins in and around the town centre as part of its Cleaner Ipswich campaign.

Cinema adverts designed to accompany the film Men in Black 2 are already showing in the UGC complex in Cardinal Park.

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Councillor Keith Rawlingson, the Council's Cleaner Ipswich Spokesman, said the target was the small minority of thoughtless people who drop food litter.

He said: "We want to emphasise that we do not have a problem with the fast food outlets in Ipswich. Indeed, we work closely with them in the Cleaner Ipswich campaign and have been grateful for their support in the past.

"We have improved street cleaning and put in new, larger bins in the town centre now we want everyone to use them.

"It is a thoughtless minority who drop the litter; we have the task of picking it up. We want everyone to get the message help us keep Ipswich clean and safe."

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