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Lottery calls up Ipswich car firm

PUBLISHED: 16:00 19 September 2001 | UPDATED: 10:33 03 March 2010

AN Ipswich car repair firm may be set for nationwide fame after they were involved in an advertising campaign to promote the National Lottery.

Autofit, who are based on Britannia Road, were unwitting victims of a hoax call that may be broadcast across the airwaves.

AN Ipswich car repair firm may be set for nationwide fame after they were involved in an advertising campaign to promote the National Lottery.

Autofit, who are based on Britannia Road, were unwitting victims of a hoax call that may be broadcast across the airwaves.

Company WCRS, who run the advertising campaigns for the Lottery organisers Camelot, contacted the firm two weeks ago.

Tyre and exhaust fitter Mark Haddock answered the call and was shocked by what he heard.

"This guy said to me that he would like to book his car in for a service," he said. "So I started to take down his details. Then he said that he hoped the service would include a choir and all of this extra stuff. He said he'd just won £20million pounds and told me that he wanted the full works - whatever we could offer him. I thought it was a big wind up so I didn't book it in and I didn't tell anyone about the call. I didn't expect to hear anything more."

The call, which is shown in its full transcript, had confused a car service with a wedding service – saying: "I've won £20 million so I might as well splash out."

However, the next day Autofit were again contacted by WCRS, who admitted making and taping a hoax call to the company. They also asked whether they could have permission to use it in a radio advertisement leading up to the Superdraw that took place on Saturday.

"They played us a tape of the call and it was definitely me," said Mark. "I was quite shocked and I have come in for a bit of ribbing."

The tape recording was not used this week the decision was taken to use adverts from Sky, Oxford Circus and the Welsh Tourist Board instead.

But a WCRS spokeswoman said: "It may be that the decision is taken to use the advert for the next Superdraw in November. They are very funny but the difficulty can be that they are difficult to edit down to less than 40 seconds. We can not say what will and won't be used at the moment."

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