Marketing firm's digital success

A DIGITAL marketing firm is celebrating today after attracting 10,000 visitors in five weeks to a trade website it created.Itineris won a sought-after contract to create a website for UK Trade and Investment, the Government organisation that helps British companies, at the Mobile World Congress in Barcelona.

A DIGITAL marketing firm is celebrating today after attracting 10,000 visitors in five weeks to a trade website it created.

Itineris won a sought-after contract to create a website for UK Trade and Investment, the Government organisation that helps British companies, at the Mobile World Congress in Barcelona.

Its business matchmaking website attracted 10,000 unique visitors, who could search for and book meetings with British companies before the Congress.

Itineris was also responsible for creating the digital marketing package which brought the UK Trade and Investment stand to life.

The firm, based in Folly Lane, Copdock, also created four plasma screen show-reel presentations and three LCD presentations which were played on a loop throughout the event.

Matt Davy, head of operations at Itineris, said: “Apart from the physical build of the stand we were involved in every element of UKTI's presence at the event.

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“It gave us an opportunity to use a huge variety of technical applications combined with marketing strategy and creative thought.”

Itineris also created a bespoke application to allow visitors to the UK Trade & Investment stand to access a database of British companies with which they were keen to work.

Mr Davy added: “The purpose was for innovative British companies to meet potential collaborators.

“We wanted to make this process as engaging, polished and professional as possible,”

“While everything had to look great, it also had to be straightforward for delegates to use.”

Itineris, which also has a City of London office, is the latest local firm to benefit its internet services.

Last month Adam Bowler, who runs internet design firm Net-Wurx.com, said wholesalers and manufactures selling online had helped shoppers escape the crowded streets of central Ipswich.

And Anchor Storage, a logistics company based near Debenham, said it had seen a 90 per cent rise in internet orders in the first month of 2008.

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