Martlesham Heath: Aldi superstore could open as discount stores continue supermarket sweep across Britain
An Aldi supermarket could open in Martlesham Heath, it can be revealed.
Limited details have so far been released, but a spokesman for the discount supermarket chain has confirmed they are considering Martlesham Heath “as an area of interest”.
In a statement, a spokesman for Aldi said: “Aldi is considering Martlesham Heath as an area of interest and we recently sent flyers out to the local area with over 90% of respondents stating they would like one of our stores in the area.”
There are currently two Aldi superstores in Ipswich – in Hines Road (off Felixstowe Road) and Meredith Road.
Across Britain, discount stores such as Aldi and Lidl are emerging as major rivals to the nation’s main supermarkets. In the first quarter of 2014, Aldi reported a record sales growth of 35.3%, and grew its market share from 3.4% a year ago to 4.6%.
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It was also reported in June that the German discount chain has pledged to double the number of its stores nationwide – to a total of 1,000 – over the next seven years.
Tesco, Asda, Sainsbury’s and Morrisons have seen their profits fall as more families switch to Aldi’s cheaper products.
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However, it is not yet known if Aldi will follow up their interest with a planning application.
A spokesman for Suffolk Coastal said: “We are not aware of any pending applications for this site.”
If Aldi opened a new store in Martlesham Heath, it would face competition from the Tesco supermarket and Marks and Spencer Simply Food outlet.
In the first quarter in 2014, Tesco sales fell by 3% and its market share dropped from 29.7% to 28.2%.
M&S has said that food sales, which account for more than half of the company’s total revenue, increased by 4.2% during the three-month period ending on June 28.
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