More colour soon for The Star
IT'S all systems go for a new bright new world of colour in your printed Evening Star.A £1.5million project to increase the number of colour pages in the Star is well under way and should be completed in the next few months.
By Matt Eley
IT'S all systems go for a new bright new world of colour in your printed Evening Star.
A £1.5million project to increase the number of colour pages in the Star is well under way and should be completed in the next few months.
The Evening Star currently produces 16 colour pages a day but by September that figure will reach 32.
A splash of colour can make all the difference, so your Evening Star is going to be brighter, better and an even more enjoyable read.
Work is currently being carried out at the Ipswich Press Centre to make sure the changes can take place. Work on a concrete base for the new press tower is set to be completed next week and in July the tower, weighing 45 tonnes, will be put in place.
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By September the much improved press will be rolling and The Evening Star will enjoy a fresher look as it enters a new era.
The work has already thrown up one surprise – during excavation work the foundations of an old church were discovered.
Evening Star editor Nigel Pickover heralded the move. He said: "It's the dawn of a new age in the life of The Evening Star.
"A colourful new era is coming very close and the foundations are now in place.
"Readers and advertisers can expect a brighter new world in The Evening Star in 2002.
"We have recognised the need for more colour on our pages and we will be able to produce more eye-catching editorial. Our advertisers will have more opportunity to have more full colour displays."
The £1.5 million investment will upgrade the printing units and the additional colour will give advertisers better scope to promote their products and services.
Other improvements include the refurbishment of the supplement and leaflet inserting system.
Peter Dodds, managing director of Archant Print, said plenty of other work is going on in the background to ensure the advance goes smoothly such as training of staff and refurbishment to the site.
He added: "The changes will give more flexibility in terms of colour placing. We will be less limited in what stories and adverts can be used on colour pages."
The Evening Star is not the only publication to benefit from the improvements. A total of 27 newspaper titles are produced each week at the Ipswich Print Centre, including the West Suffolk Mercury and the Lowestoft Journal.