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Motor ads lead to £5,000 fine

PUBLISHED: 13:19 10 July 2001 | UPDATED: 10:18 03 March 2010

A MARTLESHAM motor dealer has been fined £5,000 by magistrates in Ipswich after complaints to Trading Standards officers.

A MARTLESHAM motor dealer has been fined £5,000 by magistrates in Ipswich after complaints to Trading Standards officers.

Mendlefleet Ltd, the parent company of car dealer Jewell of Martlesham, pleaded guilty to three charges connected to adverts they had placed in the local press.

The case revolved around an offer the company was making. It advertised cars with a '£1,000 cash back' on part exchange cars but did not say that this only applied if credit was taken out with them.

The complaints included:

n failing to give full details for credit repayments on the advert

n claiming there was a "£1,000 minimum part exchange for your car" yet;

One member of the public who complained to Suffolk's trading standards department was only offered £300 by the motor company. Another was told it did not apply to his car and another was offered £500.

The £1,000 part exchange only applied to select cars and if an HP agreement was taken out but this was not outlined in the advert

The company was ordered to pay five fines of £1,000 each. South East Suffolk Magistrates Court also said it must also pay £2,200 costs.

David Baker, assistant director of trading standards, told the Star: "It gives us no pleasure in taking local businesses to court. However, in this case we had no option.

"The claims made were false and should have been picked up by Mendlefleet/Jewell who have been in the car trade for many years."

Mark Jewell of Mendlefleet Ltd was unavailable for comment today.

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