UP to seven jobs will be created by the opening of a new computer equipment store in Ipswich.CeX, pronounced “sex”, is due to open in Upper Brook Street today.

UP to seven jobs will be created by the opening of a new computer equipment store in Ipswich.

CeX, pronounced “sex”, is due to open in Upper Brook Street today.

It will buy, sell and exchange electronics goods and is part of a nationwide chain of 50 branches.

Customers can swap their unwanted goods, including computing software, hardware and games, mobile phones and electronic equipment, for vouchers and cash.

Cex, which stands for Complete Entertainment Exchange, will have an estimated five to seven staff although the firm could not say how many of these will be full time or part-time.

But the store expects to take on extra labour in the run-up to Christmas.

Cex, which calls itself “the UK's funkiest video games, computing and electronics retailer”, gives customers the chance to buy second-hand goods with a 12-month warranty.

The Ipswich store will have a larger-scale launch on Saturday which includes a free competition where shoppers can win a Nintendo Wii or Cex vouchers.

Builders have been fitting out the shop this week.

Cex, which also has stores in Barcelona, in Spain, and Boston, on the east coast of America, was founded in 1992.

The filling of an empty retail unit comes after the Evening Star revealed there were more than 100 empty shops in Ipswich town centre.

The Star launched the We're Backing Ipswich campaign after its survey of empty shops in September.

It wants to see neglected retail areas revived and more shops opening in the town centre.

Will the shop thrive in Ipswich? Write to Your Letters, Evening Star, 30 Lower Brook Street, Ipswich, IP4 1AN or e-mail eveningstarletters@eveningstar.co.uk