New Joules store in Ipswich to open on June 1

Work at the former Regatta and Hawkshead store in Butter Market, which is set to become a Joules sto

Work at the former Regatta and Hawkshead store in Butter Market, which is set to become a Joules store. Picture: JASON NOBLE - Credit: Archant

Shop fitting for the high-end fashion retailer Joules is underway in Ipswich after boards with the shop’s branding were erected last week.

Work at the former Regatta and Hawkshead store in Butter Market, which is set to become a Joules sto

Work at the former Regatta and Hawkshead store in Butter Market, which is set to become a Joules store. Picture: JASON NOBLE - Credit: Archant

The store, which submitted a planning application in February to install a new entrance and branding, will fill the former Regatta shop in Butter Market.

Joules Beside the Seaside concept store, Southwold.

Joules Beside the Seaside concept store, Southwold. - Credit: Archant

Boards with the Joules branding were set up last week with work to fit the shop currently underway.

The Joules store is filling the former Regatta shop unit in Butter Market. Picture: EDMUND CROSTHWAI

The Joules store is filling the former Regatta shop unit in Butter Market. Picture: EDMUND CROSTHWAITE - Credit: Archant

Now bosses have revealed they are hoping to open the store on June 1, though signs outside only say “Hello Ipswich, we’ll be opening soon” at the moment.

The brand already has a ‘beside the seaside’ concept store in Southwold.

The store’s arrival in Ipswich is the latest in a string of developments for the town which include the recent completion of Empire cinemas and the Krispy Kreme donut stall, both in the Buttermarket Shopping Centre, and an application for a second store by The Range in Bury Road.