New saddle brings relief to cyclists
A SUFFOLK designer is hoping to make it big in the world of cycling with a new bike seat that promises to put an end to numb bums and saddle sores.It took John Kenney seven years to produce his innovative new design for a bike saddle but the finished product has already received acclaim from cyclists across the country.
IT'S a sensitive subject for every man who rides a bike.
But a Suffolk inventor has now come up with revolutionary bicycle seat to help cure crotch-ache, numb bums and saddle sores.
It took John Kenney seven years to produce his innovative new design for a bike saddle and the finished product has already received acclaim from cyclists across the country.
The RIDO saddle is designed to spread the weight more evenly over the seat, instead of focusing it directly on the crotch.
It has proved a particularly big hit with men recovering from prostate and bladder cancer, but is designed for cyclists of all ages.
Mr Kenney, 44, of Orford, said: "I always thought that cycling was rather uncomfortable and about seven years ago I sat down and did some sketches of a seat that I thought would look more comfortable.
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"There didn't seem to be any other seats on the market that spread the weight on the cheeks of your backside, except huge wide granny saddles which you simply wouldn't want to put on a mountain bike.
"Most other seats consist of a solid core with lots of padding around the outside and when that padding is compressed you are sitting on the solid core.
"The RIDO is different because it has no core."
Mr Kenney began to experiment by making MDF sculptures of the seat before looking into the way it could be manufactured on a large scale.
He said: "It took about three years to get the technology right so that it could be made. Eventually we managed to find a company out in the Far East who would make them for us."
Things really took off when the seats were featured in an issue of Cycling Weekly in March and Mr Kenney, who works for a London-based design agency, has been inundated with offers ever since.
He said: "The nicest thing about it has been the reaction from other people. I've had so many men ring me up who thought they wouldn't be able to cycle long distances again after having surgery for bladder cancer and things like that. They've been amazed by the distances they've been able to travel with no pain at all.
"I'm hoping that my next big-step will be to get some kind of official medical accreditation for it."
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