New Stoptober TV advert filmed entirely in Suffolk – can you spot the locations?

The new Stoptober ad was filmed in Suffolk

The new Stoptober ad was filmed in Suffolk - Credit: Archant

A new TV advert for this year’s Stoptober campaign has been filmed entirely in Suffolk – with some recognisable spots in Ipswich and Southwold among the locations used.

Stoptober shots on Southwold beach

Stoptober shots on Southwold beach - Credit: Archant

Stoptober challenges smokers to give up cigarettes for 28 days in October, in a bid to help wean them of the nicotine for good.

After M&C Saatchi set out its location brief for filming of this year’s advert, Screen Suffolk was able to secure the work entirely in the county thanks to its range of different landscapes.

Filming at the bus depot in Ipswich for the Stoptober advert

Filming at the bus depot in Ipswich for the Stoptober advert - Credit: Archant

The advert features people from different walks of life keeping a football up and passing it on from shot to shot, taking in towns, coastline, parks and housing.

Stoptober shots in Alderman Park

Stoptober shots in Alderman Park - Credit: Archant

Screen Suffolk director Karen Everett said: “The production thought they’d have to film in London and perhaps travel quite extensively. But when we started talking about locations it looked obvious that this was one we could wrangle entirely into the county.

All the filming took place in the county - here is the People's Community garden in Ipswich

All the filming took place in the county - here is the People's Community garden in Ipswich - Credit: Archant


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“The next challenge was meeting the locations brief in just two days. We took the production on a recce – from location to location until the right ones were found and the full brief was met. It’s great to see them on film now.”

People taking part passed a football from scene to scene in Sir Alf Ramsey Way

People taking part passed a football from scene to scene in Sir Alf Ramsey Way - Credit: Archant

Among some of the familiar locations are Alexandra Park, Alderman Park, a fake bus stop in Alf Ramsey Way, a river path, Cocks Lane, Bulstrode Road, Ranelagh Road and a town centre car park, all in Ipswich.

The football used in the Stoptober film

The football used in the Stoptober film - Credit: Archant

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The People’s Community Garden in Ipswich run by ActivLives and the Southwold seafront, harbour and town rounded out the locations.

Suffolk's coast was one of the locations for the filming

Suffolk's coast was one of the locations for the filming - Credit: Archant

Location manager Ben Carter said: “Working in Suffolk was so much easier than in London, especially because we had to get from location to location in such short timeframes.

Organisers of the campaign hope it will persuade people to give up smoking

Organisers of the campaign hope it will persuade people to give up smoking - Credit: Archant

“Everything we needed was in Ipswich and then Southwold, each location pretty much around the corner from the last.

Locations in Ipswich and Southwold were used for Stoptober

Locations in Ipswich and Southwold were used for Stoptober - Credit: Archant

“Finding that sort of variety packed into small areas was eye opening for me. The brief was that our locations should be representative of a broad cross-section of England – all of which Suffolk could do for us. There are few places in the country that could have managed that.”

Stoptober with ipswich waterfront in the background

Stoptober with ipswich waterfront in the background - Credit: Archant

Mrs Everett added: “The fact is Suffolk is perfect in a situation like this – with the full variety of locations available within a small area. It’s not congested here, and we really know our patch, so we can show location managers hidden corners of the county.”

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