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New world role for Ransomes

PUBLISHED: 09:20 31 May 2002 | UPDATED: 12:01 03 March 2010

SUFFOLK-based turf care equipment manufacturer Ransomes Jacobsen Ltd has received a potentially major sales boost with the award of new export territories.

SUFFOLK-based turf care equipment manufacturer Ransomes Jacobsen Ltd has received a potentially major sales boost with the award of new export territories.

Its parent company, United States-based Textron Golf, Turf and Specialty Products, has given the Ipswich operation direct responsibility for sales in Australasia and the Pacific Rim.

South and Central America are also being added to its export portfolio, with the results that Ransomes Jacobsen will now have a world-wide marketing operation with the exception of the US and Canada.

Although the increased export territory will have no immediate effect on employment levels at the Ipswich site, managing director Steve Chicken said yesterday that the development could only be good news.

The changes will also involve Ransomes Jacobsen consolidating its Ipswich operation on a single site.

Its activities will in future be focused on the current factory site, with the nearby office building being vacated by the end of 2003 and sold off.

Mr Chicken said the new export territories – which were previously served from Textron's base in the United States – had come about following a review by the group's new management team in America.

"They have been looking at all parts of the business and have been here a number of times," said Mr Chicken. "I think they have just gone away enormously impressed with what they saw here.

"We are particularly pleased to be getting South America which is in essence their neighbour. It reflects strongly on our ability as an export driver and it is a great compliment.

"Delivering the potential of this huge territory will require us to simplify the operation, grow the business and get under one roof."

Although the changes would result in the introduction of new products – within the established Ransomes, Jacobsen and E-Z-Go range of brands – it was too early to say what effect the new markets would have on employment levels in Ipswich, added Mr Chicken.

However, at the very least, it would provide greater job security for the company's existing workforce, which numbers 420.


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