No rebranding for rail company

BOSSES at East Anglian rail company 'one' today denied there was any proposal to change its name after speculation that a rebranding is on the cards.National Express left many people scratching their heads when the new name of their rail franchise was unveiled on launch day in 2004.

BOSSES at East Anglian rail company 'one' today denied there was any proposal to change its name after speculation that a rebranding is on the cards.

National Express left many people scratching their heads when the new name of their rail franchise was unveiled on launch day in 2004.

Passengers were left wondering about its significance- which followed other “National Express rail company names like Silverlink and C2C.

In August National Express was awarded the franchise to run trains on the prestigious east coast route from London to Edinburgh, Newcastle, and Leeds - considered the blue riband rail route in Britain.


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It immediately announced its services would be branded NX East Coast - following speculation that the government told the company to choose a name which reflected the geography and history of the route.

But Peter Meades from 'one' said there had been no suggestion that the East Anglian services would be renamed.

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He said: “There have been reviews of the branding of the companies and when Richard Bowker took over as chief executive of the group it was something he looked at - but there are no plans for a change of identity in this part of the world.”

The franchise runs until 2011, and could be extended until 2014 if performance targets are met. The company has only recently completed its programme of refurbishing InterCity trains into the 'one' livery.

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