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Suffolk company helps brave children

PUBLISHED: 06:57 20 October 2001 | UPDATED: 10:41 03 March 2010

CHILDREN with life-threatening illnesses will benefit from new children's storybooks in a new tie-up between Make-A-Wish Foundation UK and a new company, Kriss Kringle Limited of East Bergholt.

CHILDREN with life-threatening illnesses will benefit from new children's storybooks in a new tie-up between Make-A-Wish Foundation UK and a new company, Kriss Kringle Limited of East Bergholt.

Make-A-Wish has been chosen to receive five percent of all sales of the new personalised birthday cards that will be produced in the form of storybooks.

The new storybooks, which will be mainly sold over the web (www.dear-krisskringle.com), are written and designed by Kriss Kringle Limited's managing director, Derrick Younger, with superb illustrations by Jenny Mumford.

Derrick believes that grandparents, aunties, uncles and godparents of children will want to give the cards to remind their favourite child that Kriss Kringle thinks of them all year round if they behave themselves.

The large format cards, containing an eight page storybook, will be in the style and presentation of a few decades ago. The snow-capped lettering on the first Kriss Kringle card is intended to echo pre-war children's Christmas annuals. The card, personalised with the child's name and age, can be sent direct to the child or to a caring person, who will then deliver it to the child's doormat, just as if it had come from Christkindland. There will also be collectable stamps and cards for subsequent birthdays are also planned.

Derrick wants the name Kriss Kringle to become as familiar as Father Christmas. Not a new name, Derrick first heard it 43 years ago when he was in the navy and visited the USA.

Since then he has researched the legend and from his discoveries his new company has been born.

"Make-A-Wish only exists by the generosity of our supporters and donors and with average wish costing around £2,000 support from Kriss Kringle will help us provide more wishes," says Make-A-Wish regional development executive, Paula Slater.

Make-A-Wish Foundation is the largest wish-granting organisation in the world. Originally founded in America, it is now established in over 20 countries across the globe. It has one simple objective, to grant the wishes of children with life threatening illnesses aged between three and 18. The UK Foundation has granted nearly 2,000 wishes since it began in 1986 and is currently granting a wish a day.

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