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Suffolk Show 2017: Fashion boutiques see a rise in demand for high quality and locally made apparel

PUBLISHED: 14:12 31 May 2017 | UPDATED: 21:21 31 May 2017

The sun has come out for the first day of the
 Suffolk Show 2017.
Picture:SARAH LUCY BROWN

The sun has come out for the first day of the Suffolk Show 2017. Picture:SARAH LUCY BROWN

Archant

Renowned as the biggest pop-up shopping event in Suffolk, we explore the fun crafts to the luxurious boutiques.

Fifth Avenue shopping at the Suffolk Show 2017. Picture: MEGAN GOODWINFifth Avenue shopping at the Suffolk Show 2017. Picture: MEGAN GOODWIN

Some of the county’s best boutique brands graced the pink carpet for the return of the Fifth Avenue shopping experience at this year’s Suffolk Show.

With luxury brands from jewellery to fashion, equestrian, and sports wear, the experience for visitors is fast becoming one of the most talked about elements of the show for its unrivalled ‘not-on-the-high-street’ shopping experience and relaxed atmosphere.

One women who has made her return to the Suffolk Show is Emily Mortimer, with her self titled jewellery line, Emily Mortimer Jewellery.

Her jewellery has been worn by Made in Chelsea star Binky Felstead and Kate Moss’s daughter, Lottie.

Boutiques have seen a rise in demand for quality materials and locall made products at this year's Suffolk Show 2017. Picture: MEGAN GOODWINBoutiques have seen a rise in demand for quality materials and locall made products at this year's Suffolk Show 2017. Picture: MEGAN GOODWIN

Emily said: “This year is definitely more luxurious with a lot more boutiques and more emphasis on the Fifth Avenue section, which looks great!”

Nicky Wade, owner of Stowmarket based handmade jewellery business, Gemmeus, who has made jewellery for BBC 2’s Wolf Hall, said: “We have had some great sales already, it’s great to get some good sales I under your belt before the afternoon.

“This my second year here and I have definitely noticed a rising demand for local hand made jewellery and historic jewellery like this.”

Although for some new business, it’s events like this that really help to elevate the brand and raise its profile.

Inside Teddy Edwards, the luxury British brand makes it's first appearence at Fifth Avenue. Picture: MEGAN GOODWINInside Teddy Edwards, the luxury British brand makes it's first appearence at Fifth Avenue. Picture: MEGAN GOODWIN

Stephen Reeds, owner, founder and designer of 18-month-old fashion retailer, Teddy Edwards, explains how starting off as a new brand can be difficult in the competitive industry.

Mr Reeds said: “It’s highly difficult, however I noticed a gap in the market for quality British made products aimed at the country market who appreciate a ‘Made in Britain’ background.

“Our very popular waterproof coats are made right here in Suffolk.

“As a new business, it a case of being seen, and Fifth Avenue is lovely for that.

A collection by Emily Mortimer Jewellery at the Suffolk Show 2017. Picture: MEGAN GOODWINA collection by Emily Mortimer Jewellery at the Suffolk Show 2017. Picture: MEGAN GOODWIN

“I was in the Rural Crafts section last year and this is much more of a nicer atmosphere with coffee and places to sit and meet people as you shop.”

For more information on the shopping experience and trade stands at the show, visit the Suffolk Show website.

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