Supermarket giant joins the fightback

AN Ipswich supermarket is today flying the FightBack banner in the face of the economic naysayers and joining the war on recession. Sainsbury's Warren Heath store has jumped on board the campaign to battle back against the financial cynics and help Ipswich prosper.

AN Ipswich supermarket is today flying the FightBack banner in the face of the economic naysayers and joining the war on recession.

Sainsbury's Warren Heath store has jumped on board the campaign to battle back against the financial cynics and help Ipswich prosper.

The store underwent a dramatic facelift shortly before the Government warned of an impending credit crunch last year.

But customers remained loyal as the company range increased from 24 percent before the refit to 100 percent, quadrupling the size of the store's general merchandise department.

Mark Monger, deputy store manager, said: “We have seen general growth in the entire store but particularly in our clothing and home and lifestyle department.

“That includes things anything from tea towels and washing machines to laptops and mugs.

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“It's a very comfortable shopping environment and I know that if I go into a supermarket, I want to be able to buy anything.

As shopper's habits change during times of economic struggle, so have the attitudes of bosses at the supermarket giant.

Mr Monger said: “Gone are the days when people turned their noses up at own brand products.

“Customers can buy children's clothes for a couple of quid and if they get stained or go out of fashion a couple of years later, they can simply come back and replace them as cheaply.”

Have you got a FightBack story? Write to Your Letters, Evening Star, 30 Lower Brook Street, Ipswich, IP4 1AN, or e-mail eveningstarletters@eveningstar.co.uk