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Taking a nostaglic look at romance in Ipswich in the 70s and 80s

PUBLISHED: 16:15 17 November 2016 | UPDATED: 16:15 17 November 2016

Joanne Kid writes a  Valentine message in February 1971 - but are you better off being single?

Joanne Kid writes a Valentine message in February 1971 - but are you better off being single?

Archant

We are building up to one of the most romantinc times of the year - Christmas.

Loved up Jon and Diana Klein won our Valentine's competition back in February 1983Loved up Jon and Diana Klein won our Valentine's competition back in February 1983

But today we are looking at the one day outshines even that, Valentine’s Day,

Happy couple Jon and Diana Klein celebrate winning our competitionHappy couple Jon and Diana Klein celebrate winning our competition

Contrary to popular belief, the day itself was not invented by card companies keen to make a profit from lovestruck young couples, but is actually an historic event that dates back thousands of years to 496 AD.

Valentine's cards are the most popular items bought in the run up to the big day. here a shopper browses the selection at an Ipswich store in 1974Valentine's cards are the most popular items bought in the run up to the big day. here a shopper browses the selection at an Ipswich store in 1974

There might be a dozen gifts that are cliche to give on Valentine’s Day, but nothing more so than flowers. However, 73pc of people who buy flowers for Valentine’s Day are men, while only 27pc are women.

Valentines card delivery services ran around Ipswich in 1971Valentines card delivery services ran around Ipswich in 1971

Here we can see our valentine competition winners Jon and Diaina Klien celebrating with champagne and chocolates.

Alongside the Royal Mail, private companies delivered cards on Valentine's Day in the 70sAlongside the Royal Mail, private companies delivered cards on Valentine's Day in the 70s

Not everyone goes in for grand gestures, and in fact, cards are the most common item bought on Valentine’s Day.

Staff and helpers don fancy dress on Valentine's Day at The British Heart Foundation shop in Ipswich in 2004Staff and helpers don fancy dress on Valentine's Day at The British Heart Foundation shop in Ipswich in 2004

During the early 70s, private companies delivered cards to homes in Ipswich, alongside the Royal Mail.

Meanwhile, the British Heart Foundation ran the campaign ‘Give your heart to someone on Valentine’s Day’ promoting organ donation across the UK.

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