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They've got the measure of our bodies

PUBLISHED: 17:29 12 September 2001 | UPDATED: 10:31 03 March 2010

IPSWICH is now officially set to spearhead the revolution in virtual shopping. Suffolk's county town is welcoming the arrival of a young London-based firm which is all set to reform the world of modern retail.

IPSWICH is now officially set to spearhead the revolution in virtual shopping.

Suffolk's county town is welcoming the arrival of a young London-based firm which is all set to reform the world of modern retail.

As featured in The Evening Star on Saturday Bodymetrics is using a 3D scanner system to help create a virtual shopping service for the average UK customer.

Now the company is calling on the women of Ipswich to help them in a special trial of their service.

The scanner will help retailers to find the most 'typical' British sizes, and will let consumers try-on and match clothes without even entering a store.

"We are going to change the way that people shop for good," said CEO Andrew Crawford.

"Bodymetrics is using the very latest technology to allow people to try on clothes 'virtually', and to help them choose the right sizes from mail order companies."

The concept is perfect for internet shopping, and for the use of catalogue retail which has historically seen a lot of returns.

Andrew said: "Each person will be able to create their own Bodymetrics account, based on their personal measurements.

"It will mean that we can buy better fitting clothes, and it will help shops to meet the needs of their customers more effectively."

Bodymetrics is looking for pairs of females to visit them at their Queen Street office, and to test out how user-friendly the product really is.

"We want to make sure that our service is easy to use, so we need help from women in the town," added Andrew.

"We would like them to make an appointment, and we will pay them £10 for their time."

Bodymetrics adds further strength to the town's innovative profile. Already the IP-City concept has attracted great interest, and Ipswich Village is set to enhance the region's reputation for technology.

To help Bodymetrics you can call Angela Gregg on 08450 362436.

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