Town aims for yo-yo immortality

VIDEO Ipswich could go spinning into the history books by attempting to break the world record for the biggest simultaneous yo-yo.The record attempt was proposed at a conference marking the first year of the IpswichCentral initiative.

IPSWICH could go spinning into the history books by attempting to break the world record for the biggest simultaneous yo-yo.

The record attempt was proposed at a conference marking the first year of the IpswichCentral initiative, set up to improve business performance in the centre of town.

IpswichCentral enlisted the expertise of young whizzkid and all round yo-yoing prodigy, Arron Sparks to get behind the event.

Mr Sparks, 21, from London, founded the British Yo-Yo Association aged just 15 and became fourth best yo-yoer in the world by the time he was 18.

He said: “I was contacted by the company and asked to come down to the conference. I'll be teaching a few people some tricks tonight and everyone will have a yo-yo taped to the bottom of their seats. I'll also be there on the day and hopefully be part of a new world record.”

Mr Sparks' remarkable display got the biggest applause of the night as Paul Clement, Executive Director of IpswichCentral announced plans to break the world record.

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Mr Clement said: “On July 29 we want to try and gather together the number of people required to break the record on The Cornhill and they'll be lots of other spin type events on the way.”

There was more serious business to attend to at the first formal annual performance review of the Ipswich Town Centre Business Improvement District (BID).

The public-private partnership means that businesses in Ipswich Town Centre pay an additional tax in order to fund improvements to the area's trading environment.

Since Ipswich became a BID last year, IpswichCentral has set out to develop the trading environment of the town centre by introducing targets for safety, accessibility and presentation.

An independent audit measured how the company was fairing in its first year and praised IpswichCentral for the introduction of Street Rangers to the town and the improved appearance of the district.

The company is a non-profit organisation led by a board of businessmen including William Coe, Managing Director of Coes of Ipswich.

Mr Coe said: “We've been in Ipswich for 80 years now and anything that helps the town succeed and win over its rivals has our support. This whole evening is about not sitting on our laurels and trying to make further improvements.”

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