A MARKETING campaign aimed at attracting new shoppers to Ipswich has been hailed a success.The Ipswich Partnership distributed "Christmas Shopping Magazine" to 150,000 homes along the A12 and A14 corridor.
By Paul Geater
A MARKETING campaign aimed at attracting new shoppers to Ipswich has been hailed a success.
The Ipswich Partnership distributed "Christmas Shopping Magazine" to 150,000 homes along the A12 and A14 corridor.
Retailers in Ipswich have already reported very good trading figures for November and hope the trend will continue through this month.
A competition in the magazine attracted hundreds particularly from the Felixstowe, Bury St Edmunds and Colchester areas.
David Stainer, from Ipswich Borough Council's Tourist Information Centre, said: "We have received a lot of positive feedback about Ipswich Partnership's Christmas brochure. We have had a number of visitors who have visited the town as a direct result of the marketing campaign."
John Stebbings, Ipswich Partnership's Town centre manager, said: "The town has been extremely busy and we have some clear evidence that we have managed to attract new shoppers and visitors to Ipswich again this year as result of our targeted campaign.
"Ipswich has succeeded in providing a diverse and attractive traditional town centre for Christmas shopping," he added.
The competition winners - who each win a digital camera - were Mrs L Knowles from Capel St Mary, Mrs D Libretto from Elmstead Market, Mr B Cooper from Eye and Mr D Francis from Colchester.
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