Web campaign to attract coastal visitors

SIXTY-five thousand holiday guides will be sent out to attract people to visit the Suffolk coast this summer - and for the first time there will be an internet tourist campaign too.

SIXTY-five thousand holiday guides will be sent out to attract people to visit the Suffolk coast this summer - and for the first time there will be an internet tourist campaign too.

A new website - www.choosesuffolkcoastal.co.uk - is being launched as a virtual guide to all the attractions, events and accommodation available in the district.

Tourism officers say while people still request the printed guide, more and more are using the internet to research their holidays, short-breaks and day-trips.

District council cabinet member Colin Hart said the guide - which this year features the legendary Sutton Hoo helmet on the cover - had been given a fresh look and was packed with even more information for potential visitors.

He said: “We have already sent out nearly 5,000 copies in response to requests, and a further 35,000 are being distributed via the national network of tourist information centres (TICs) and a seaside campaign.

“This year we are also putting a new emphasis on the way we are promoting the district, with not only our improved special website, but also incorporating web and e-marketing.”

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Mr Hart added that more than 20,000 different people visited the tourism pages of the Suffolk Coastal site in 2007.

He said: “We cannot underestimate the importance of tourism to our local economy, with nearly one in ten of local jobs being tourism-linked, and the latest figures showing that £219.6m was spent by tourists in 2006.

Copies can be picked up from the council's three TICs at Felixstowe. Aldeburgh and Woodbridge, or ordered by post.

Do you prefer reading a holiday guide, or researching your holiday via the web? Write to Your Letters, Evening Star, 30 Lower Brook Street, Ipswich, IP4 1AN, or e-mail EveningStarLetters@eveningstar.co.uk