Woolverstone: Students enjoy Dragons’ Den style challenge
PUBLISHED: 13:00 05 March 2013
STUDENTS got their thinking caps on before presenting an idea to a panel of judges in a Dragons’ Den-style challenge.
The year 11 students from Ipswich High School for Girls were tasked with inventing a perfume for their chosen market, setting out an action plan for the product’s design and to plan a financial strategy.
The judges on the day included Grace Wasyluk, advertising director for Glamour magazine, and Andrea Davies, chief executive of Eastern Enterprise Hub.
The winning team, which comprised Harriet Leech, Eleanor Glasson and Chloe Lawrence, named their perfume AURA. Their target market was females between 10 and 14 years of age.
In a statement, the winners said: “The Dragons’ Den was a great experience. We gained fantastic insight into the life of a businesswoman and had loads of fun in the process.
“We think we managed our victory by having a unique design, having some of our profits being donated to a charity aimed at helping teenagers with emotional instabilities and our accurate figures and statistics.
“It was a great experience and we were not expecting our victory.”
Ms Wasyluk said: “Encouraging women to pursue their careers forms a key part of Glamour magazine’s editorial ethos and it was hugely encouraging to see the creativity, ambition and enthusiasm shown by the girls taking part. They really embraced the task, demonstrating real insight on their products and knowledge of the influence of the media. Their love of magazines and female brands was also palpable.”
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