Ipswich Witches go into the 2016 season with a new team sponsor, new branding and a new look to their fixture list.

The Foxhall Heath outfit have a new headline sponsor for the season ahead – Tippers ‘R’ Us, part of the Trucks ‘R’ Us group, based at Kesgrave. The team will be known by the company website name, Ipswich ‘tru7.com’ Witches.

And, in an exciting branding move, Witches director of speedway, Chris Louis, has promised fans his side will “stand out, on and off the track,” in their new race suits, set to be unveiled in March.

“This is great news for the club,” Louis said. “I’ve known Guy Nicholls (MD of Tippers ‘R’ Us) for a long time, going back to my moto-cross days.

“He has been a huge help to our club over the years. I’m delighted his hugely successful company is on board with us.

“I would like to say a big thanks to Sackers for their five years of excellent sponsorship and I’m glad they will still be involved with the club next season too.”

Nicholls is a long-time speedway fan.

“I’ve been enjoying speedway for 40 years,” he said.

“It’s an exciting sport and I want to help Chris Louis and the team get more local people back to Foxhall Stadium.

“When Foxhall is half-empty, that’s no good. We want to get more fans in and I’m hoping to work with Chris to help do so.”

There is a twist to the Witches fixture list – out today – they will not race any Bank Holiday meetings at Foxhall Stadium for the first time in many years.

Good Friday fixtures were especially popular, drawing in big crowds, but Louis has sacrificed that financial benefit, so he can keep a full Witches 1-7 on track.

“Danny King, Lewis Kerr and James Sargeant all ride in the Elite League,” Louis said.

“We don’t have first call on them and Bank Holidays would see us missing possibly all three of them. I don’t want to put out a side packed with guests. Financially it’s not great for us, but I want our fans to watch our riders in Witches colours.”

A new Witches website is set to launch mid-February, with new branding reflecting the ‘tru7.com’ sponsorship.

On press and practice day, March 9, the new race suits will be on display.

“We intend to stand out, on and off the track, this year,” Louis added.