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Short bread beckons for Blues

PUBLISHED: 20:00 27 June 2005 | UPDATED: 05:57 02 March 2010

IPSWICH are looking to cash in on relaxed kit sponsorship rules in the new season.

Don't be surprised to see your favourite Town stars turn in to human advertising boards.

IPSWICH are looking to cash in on relaxed kit sponsorship rules in the new season.

Don't be surprised to see your favourite Town stars turn in to human advertising boards.

The fact that players can now display company names on the back of their shirts - and shorts - should help to swell the club coffers.

Talks are already taking place with interested parties aimed at boosting income at Portman Road with a six-figure cash injection.

A Football League spokesman confirmed the new rules were actually introduced a year ago, but only a few clubs took advantage.

Town are one of a number of clubs keen to secure lucrative package deals with two more sponsors looking for exposure via football.

They should have no trouble attracting support for the scheme, since Joe Royle's team are likely to feature in a number of televised games throughout the 2005-2006 campaign.

Apart from sponsors enjoying exposure to crowds up and down the country, as well as at home games, massive armchair audiences would help to spread the word far and wide.

Ipswich will still have energy giants Powergen as their main sponsors, but the new rules mean they are free to tie up deals with a maximum of two other firms.

They could sell the space on the back of shirts, between the collar and the player's name, and on the back of the shorts just below the waistline.

League spokesman Ian Christon confirmed: “We successfully lobbied for an extension to the rules on kit sponsorship and the Football Association introduced them in time for the start of last season.

“A few clubs took advantage of the change but we fully expect a far larger number to do so in the forthcoming season.

“It represents an additional method of attracting extra revenue, although the rules are very specific as to how much space can be taken up.”

While a sponsor's name and logo can occupy an area of 200 square centimetres on the front of shirts, advertising on the back of shirts can only cover a maximum space of 100cm sq.

A sponsor's name must also be restricted to 100cm sq on a player's shorts.

There is nothing to stop clubs signing up three different sponsors to occupy the three allotted areas of their players' kit.

Championship pair Leeds and Sheffield United, along with a handful of clubs from Leagues One and Two, adopted the scheme last season.


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