Watching Avengers Age of Ultron I came out feeling bafflingly disappointed.

Ipswich Star: I don't want to know anything more about Star Wars The Force Awakens until I've seen itI don't want to know anything more about Star Wars The Force Awakens until I've seen it (Image: Archant)

I couldn’t put by finger on what was wrong with it. I’d been looking forward to it for months, devouring every trailer and TV teaser spot. That’s when it hit me, I’d seen all the best bits already. Two surprises aside, which spoiling here would undermine my arguement, the film-makers had held nothing back during the publicity blitz.

Although, given a few post viewing interviews I’ve read, friction between director Joss Whedon and the studio might also account for the sometimes uneven feel of the movie. Anyway, back to my point.

The new trailer and poster for Terminator Genisys goes one worse, giving away the major plot twist with joyful abandon.

I know studios will do whatever they can to stand out in a crowded marketplace and get bums on seats. But seriously?

Ipswich Star: The latest Terminator Genisys trailer gave a major plot point awayThe latest Terminator Genisys trailer gave a major plot point away (Image: Archant)

Said trailer had the reverse affect on me; with cinema tickets costing what they do I’ll wait for it to come on Sky.

Purists will say it’s not the same as watching it at the cinema. Fine, I’ll invite 30 strangers around to sit in my living room, talk, text, spill popcorn and nachos everywhere and leave their mess behind. It’s an experience I can do without if the film isn’t worth it.

Take a leaf out of JJ Abrams’ book, whose Star Wars The Force Awakens trailers tell you nothing about the film; content just to whip fanboys like me into a frenzy. I’ve vowed to avoid future snippets just in case; he’s known for his secrecy but I don’t trust the Mouse in charge.

Turned out to be wise choice. Browsing IMDb this morning I saw headlines re Annie Leibovitz’s Vanity Fair photo shoot, which revealed details of Adam Driver’s and Lupita Nyong’o’s characters.

We live in a world devoid of surprises entertainment wise, we want to know everything and studios are clamouring to tell us. Why do we rob ourselves of the wonder of movies, of storytelling. If you’re one of the minority who are happy in blissful ignorance you can’t avoid tidbits if you’re online.

I miss the days of gasping at Luke’s Skywalker’s true parentage, the identity of Keyser Söze or that killer last line of The Lost Boys. Hardly a new problem but one that struck home after Avengers.

In the immortal words of wise professor River Song, spoilers sweetie...